Client
Trend Management

Location
Parker Palm Springs & Frank Sinatra Estate

Project Snapshot
I designed and creative directed Trend Escape, a luxury retreat for Trend Management's roster of creators and influencers. Hosted across the Parker Palm Springs and the Frank Sinatra Estate, the retreat was built to reward top talent, strengthen community, and position Trend Management as a serious player in the creator space.

Creative Vision
From naming to execution, I developed the brand identity from the ground up. The visual direction drew from the Parker's retro-chic aesthetic and Jonathan Adler's design sensibility, creating a look that felt exclusive and high-glamour without taking itself too seriously.

Experiential Highlights

• Tiki Glam Welcome Reception: Held at the Gene Autry House, this stylish kickoff set the tone for the weekend with a playful take on Palm Springs glamour.

• Private Pool Party: Transformed the Frank Sinatra Estate into an intimate afternoon experience, complete with branded touchpoints throughout.

• Moroccan Night Market Final Dinner: A show-stopping sendoff featuring vibrant textiles, atmospheric lighting, and bespoke photo moments.

Impact & Results
The retreat became a social media phenomenon within 48 hours of launch. Attendees brought their audiences along for the ride, generating 22.4 million viewers, 474,000+ video plays across Reels, and 8,687 unique likes on Trend Management posts, with 47 creators in attendance.