Client
Marriott International

Location
The Ritz-Carlton Maui, Kapalua

Project Snapshot
I led creative direction for Marriott's Top Performers program at The Ritz-Carlton, Kapalua, themed Journey of Legends. The goal was to go beyond a traditional incentive trip by crafting an experience genuinely rooted in the spirit of Hawaii, with real connections to the people and culture of the islands.

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Creative Vision
The theme Journey of Legends invited achievers into Maui's rich myths, landscapes, and traditions. My role spanned event naming, theming, identity design, and creative direction across all key touchpoints. The goal was an elegant, culturally rooted experience that honored both the achievers and the island's heritage.

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Key Highlights

• Immersive Visual Identity: Developed the complete Journey of Legends branding, including a custom logo, color palette, and design system inspired by Maui's natural textures and history.

• Local Artisan Marketplace: Designed a curated market where guests used bespoke coins to shop directly from Maui makers, creating personal connections and meaningful community impact in the wake of the 2023 fires.

• Arrival Booklet and Keepsake: Produced a 100+ page arrival piece blending achiever recognition, destination storytelling, and cultural context.

• Custom Trophy and Award Design: Created sculptural, Maui-inspired awards that honored achievers with intention and artistry.

• Recognition Media and Gala Design: Crafted gala visuals, honoree animations, Voice of God scripting, and scenic design inspired by volcanic and oceanic forms.

• On-Site Scenic and Decor: Led scenic and decor direction across all events, including the welcome experience, gala, and an authentic lūʻau, each aligned to the overarching theme.

• Entertainment and Cultural Programming: Curated performances and experiences that brought the Journey of Legends narrative to life through authentic Hawaiian storytelling and artistry.

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Impact

The program delivered a culturally grounded celebration that elevated Marriott's recognition experience. Guests embraced the artisan marketplace, forging personal connections and directly supporting the Maui community. Cohesive branding and thoughtful experience design strengthened Marriott's legacy of meaningful, place-based recognition.