Trixie Mattel Office Makeover (WARNING: ICONIC)
A Webby Award-winning campaign for Wallshøppe, created in partnership with Trixie Mattel, Trixie Cosmetics, and Mattel/Barbie.
Award
The Webby Awards, 2022: Winner and People's Voice, Variety and Reality in Video
Client
Trixie Mattel for Trixie Cosmetics, Wallshoppe, Barbie/Mattel
Location
Los Angeles
Project Snapshot
For the launch of the Barbie x Wallshøppe wallpaper collection, I initiated a partnership with Trixie Mattel that turned a product launch into a full creative campaign. The concept: transform Trixie Cosmetics' new office using the Barbie wallpaper designs, then document it as a mockumentary-style office tour, a nod to Trixie's well-known love of The Office. Alongside the campaign, we co-designed an exclusive Trixie Cosmetics wallpaper announced at launch.
The video amassed 1.6 million views on YouTube and millions of impressions across Trixie Mattel's and Trixie Cosmetics' channels. The project won a 2022 Webby Award for Variety and Reality in Video, both the juried winner and People's Voice, and strengthened Wallshøppe's relationship with the Mattel and Barbie teams.
