Client
Wallshøppe

Location
Los Angeles

Project Snapshot
I collaborated with Wallshøppe's creative directors to launch a wallpaper collection co-designed by Sarah Jessica Parker. The timing aligned with the debut of And Just Like That..., with one of the collection's designs featured prominently in Carrie Bradshaw's apartment on screen. My role spanned asset development, photo shoot coordination, press outreach, and the creation of bespoke physical materials for the launch.

Key Highlights

• Social Media and Web Assets: Developed visual assets for use across social platforms and the Wallshøppe website, showcasing the collection in settings that reflected Sarah Jessica Parker's aesthetic and the show's world.

• Photo Shoots: Coordinated two distinct shoots, one at a rare historic home in Los Angeles and one in a studio setting. Sourced all props, set dressing, accessories, and florals to create aspirational, editorial-quality environments for each.

• Bespoke Press Boxes: Designed and produced custom shoeboxes containing physical wallpaper samples, sent to press editors, influencers, and notable fans of Sarah Jessica Parker as a launch moment in their own right.

• Press Relations: Fielded and nurtured press inquiries, securing coverage that amplified the launch and celebrated the collaboration.

Impact
The launch generated widespread press and social attention, driven by the show's built-in audience and the visibility of the wallpaper on screen. The bespoke press boxes became a story in themselves, earning coverage and organic sharing well beyond the initial launch window.